LUAP is an independent organization of financial advisors in the Philippines established in 1984. We collaborate with insurance companies and partner with government regulators to provide relevant industry programs and create an inclusive community that improves life insurance professionals' welfare, success, and sustainability.
To elevate the insurance profession to a status of high regard: recognised, respected, and trusted across the nation.
What we stand for
We exist to protect Filipino families and the futures they are building.
We honour our clients, our peers, and the profession we represent.
We build a community that advisors are glad to belong to.
We hold ourselves to the highest ethical standards in every relationship.
We pursue mastery of our craft through continuous learning and discipline.
Not a member yet?
Become part of the nation's foremost community of life insurance advisors. Members gain access to exclusive recordings, resources, and recognition at the PhiLIAA Awards.
2026 Membership Renewal
2026 Membership Rookie Rate
August 28 to September 9
Testimonials
LUAP gave my career direction. The training, the mentorship, and the community helped me grow from a new agent into a confident advisor.
Being recognised at the PhiLIAA Awards was a turning point. It told me the work I do for my clients truly matters.
The LifeCon conventions are where I recharge every year. World-class speakers and a network of peers who genuinely care.
